A wellness brand was sitting on a pile of engaged subscribers and doing… basically nothing with them.
We built an email system that actually converts and ended up doubling their revenue in 2 months.
We Fixed Their Revenue Leak
Veladya Organica had everything going for them:
- Steady traffic
- Products people loved
- A growing email list
But their backend was broken.
Emails weren’t converting and their revenue was stuck at $9K MRR for 3+ months.
So we sat down, analysed everything, strategised and rebuilt the whole thing.
Veladya Organica is a wellness brand rooted in natural health.
They make plant-based supplements and lifestyle products that blend modern wellness with traditional wisdom.
The brand had everything… their customers trusted them, had pretty good traffic, and there was a decent demand for the product as well — but all of it was leaking through the cracks of an unoptimized email setup.
We came in to close the gaps and turn that attention into consistent revenue.
Results & Metrics
Between January and March 2024, we:
- Rebuilt the entire email strategy around behavior and intent.
- Introduced automation, segmentation, and high-performing flows.
Launched design-led campaigns synced with key buying moments.
2.2x
growth in MRR ($9K → $20K) in 60 days.
0
new products or ads spend.
100%
Every dollar came from smarter sequencing and execution..
The Challenge
To turn what they already had into a revenue machine.
Here’s what Veladya Organica had:
✔ Steady traffic
✔ Solid products
✔ Growing email list
Here’s what they didn’t have:
✘ Welcome flow
✘ Cart recovery
✘ Abandoned checkout emails
✘ Seasonal campaigns
People were engaged. But nothing was there to convert them.
Our job was to build a complete email system from scratch in under 60 days.
So how’d we 2.2x their revenue?
Let me break it down ↓
The Strategy
Our approach: structure first, everything else later.
We built a full funnel inside email.
From first touch to repeat purchase, with every message mapped to a specific intent.
The 3-Phase System
- Foundational Flows: Welcome, Abandoned Cart, Checkout Recovery, Browse Abandonment.
- Campaign Cadence: Visual, seasonal, and timed with peak buying periods.
- Segmentation Logic: Identify high-intent vs. passive users, suppress inactives, keep deliverability clean.
We also cleaned up backend logic so every action triggered the right follow-up, reducing inbox fatigue and increasing conversions.
The Results
Predictable Revenue From Existing Traffic: 2.2x Growth in 60 Days
- MRR doubled from $9K → $20K
- 457 orders came directly through email
- AOV up 6%
- Consistent engagement across flows and campaigns
The lesson?
I’d say that, you don’t always need more… You just need to use what’s already working, properly.
What We Do
- Email Marketing
- Email Design
- Lead Generation
- LinkedIn Branding
- SMS Marketing
- Ads Marketing
- AI Marketing
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