Love, Indus is a premium skincare brand with a strong aesthetic and loyal customer base.
Email was contributing 30% of revenue, but the infrastructure wasn’t fully built out yet.
Once we put the systems in place, the numbers did what numbers tend to do when things are finally set up correctly.
As a result, email revenue nearly doubled, growing from $4K to $9K per month, and now accounts for 60% of total sales.
The Opportunity
Love, Indus had built something strong:
- A premium jewelry line with distinct design sensibility
- Loyal customers who valued quality and craftsmanship
- Consistent traffic and steady sales
- Email already contributing 30% of revenue
What was missing was a complete email system:
- No automated flows to capture interest at key moments
- Limited campaign activity
- Copy and design that could better reflect the brand’s premium positioning
- Strategic timing around customer behavior and buying moments
The foundation was there, we came in to build out the infrastructure and optimize what was already working.
Brand Partnership
Love, Indus is a premium skincare brand that blends rare regional ingredients from the Indian subcontinent with advanced New York–based formulation science to create high-performance skincare products.
The brand had established a strong visual identity and maintained consistent quality across their product line and customer touchpoints.
When we started working together, email was functioning as a revenue channel but operating below its potential.
There were opportunities to:
- Install key automated flows that weren’t yet in place
- Refine messaging to better align with the brand’s premium positioning
- Improve visual design consistency across email touchpoints
- Establish a more strategic approach to campaign timing and content
We stepped in to build out these systems and turn email into a more significant revenue driver for the brand.
The Problem
A strong brand with incomplete email infrastructure.
Here’s what Love, Indus had in place:
✔ Premium product line with clear brand identity
✔ Established customer base
✔ Steady site traffic
✔ Email already contributing to revenue
Here’s what needed development:
✘ No automated email flows (welcome, abandonment, post-purchase)
✘ Campaign activity was inconsistent
✘ Messaging and design could better reflect premium positioning
✘ No systematic approach to capturing interest at key decision points
The Challenge
Build a complete email system that matched the brand’s quality standards.
Love, Indus operates in the luxury skincare space where every customer interaction matters.
The challenge was to:
- Develop messaging that reflected the brand’s premium positioning without feeling overly promotional
- Create visual designs that maintained consistency with the brand’s established aesthetic
- Install automated flows that guided customers naturally through their journey
- Increase email’s revenue contribution while maintaining the quality of customer experience
- Establish a sustainable system that could run effectively without constant manual intervention
The goal was to build infrastructure that worked consistently in the background while feeling intentional and premium on the customer side.
The Strategy
We took a systematic approach to building out the email channel.
Phase 1: Copy and Messaging Refinement
We reviewed existing email content and identified opportunities to strengthen the messaging.
The focus was on:
- Tightening copy to be more concise and impactful
- Ensuring the tone reflected the brand’s premium positioning
- Making product descriptions more evocative and benefit-focused
- Removing generic e-commerce language that didn’t fit the brand voice
Each email was rewritten to communicate value clearly while maintaining the elegant, confident tone customers expected from Love, Indus.
Phase 2: Visual Design Alignment
Email templates were redesigned to create visual consistency with the brand’s website and product photography.
This included:
- Cleaner layouts with thoughtful use of white space
- Better integration of product imagery
- Refined typography that matched brand standards
- Mobile optimization to ensure quality experience across devices
The goal was to make every email feel like a natural extension of the brand, not a separate marketing channel.
Phase 3: Automated Flow Installation
We implemented a structured automation framework designed to support the full customer lifecycle rather than isolated moments.
- Installed key behavioral and lifecycle triggers across the email channel.
- Built foundational and revenue-driving flows to capture intent, support decision-making, and strengthen post-purchase experience.
- Ensured messaging aligned with Love, Indus’ brand philosophy, tone, and visual standards.
- Designed the system to be modular and scalable, allowing for continuous expansion and optimization over time.
These automations allowed email to operate consistently in the background, supporting revenue and customer experience beyond one-off campaigns and continue to be expanded as the brand grows.
Phase 4: Strategic Campaign Development
We established a consistent campaign calendar that aligned with:
- New product launches
- Seasonal gifting occasions
- Collection highlights
- Brand storytelling moments
Campaigns were planned in advance and sent at strategic intervals to maintain presence without overwhelming subscribers.
The Results
Email Revenue Doubled in 3 Months
- Monthly email revenue increased from $4K to $9K
- Email-attributed revenue grew from 30% to 60% of total sales
- Average open rates: ~35%
- Automated flows generating consistent revenue daily
- Strong campaign performance with high engagement rates
- Email now functions as a primary revenue channel
The lesson?
Complete infrastructure makes the difference. When you build the right systems and align them with brand quality, revenue growth follows naturally.
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