Heal Quick - ScaleHouse

How Heal Quick’s Email Open Rate Soared from 3 % → 30 % in 30 Days

Heal Quick, a premium wellness supplement brand, came to us with a strong product line and a 25 000-member email list — yet hardly anyone was seeing their messages.
Despite great offers and branding, campaigns were landing in spam and promotions tabs, capping reach and killing conversions.

The problem wasn’t the message.
It was the infrastructure.

Before

After:

The Brand

Heal Quick is a wellness and supplement brand that creates premium, natural, and science-backed products. Their core philosophy: “Fewer pills, more benefits” — focusing on potency, purity, and effectiveness.
They serve men and women seeking detox, immune support, energy, heart health, and more — all without synthetic fillers or unnecessary additives.
With a sizeable email list of around 25,000 subscribers, they had the audience and opportunity — but their email channel was underperforming.

Reactivating 20,000 Dormant Contacts: The Heal Quick Email Comeback

I’d recommend “From Invisible to Inbox: Heal Quick’s Jump from 3 % to 30 % in 30 Days” as a headline. It conveys both the problem (“invisible”) and the result (dramatic open rate increase in a month).

The Challenge

Heal Quick approached us with a serious deliverability problem and a stalled email channel. Their specific obstacles:

Open rates hovering at 3 %
A cold, unengaged list of ~20,000 subscribers
No proper email authentication setup (SPF, DKIM, DMARC)
High bounce rates and poor list hygiene
ESP settings configured poorly, causing spam/promotions placement
The urgency: revive the list and restore inbox placement within 30 days

The Strategy

To turn things around, we executed a multi-step recovery plan:

Technical Foundation Fix

Set up SPF, DKIM, and DMARC so emails could be trusted and authenticated.
Removed or suppressed bounced, invalid, and high-risk contacts to improve list health.

Reactivation Flow for 20,000 Dormant Contacts

- Segmented contacts by recency and engagement potential.
- Rolled out a “we’ve missed you” / value-first re-engagement series to warm cold leads.
- Gradually increased send volume to re-establish good sending habits.

Deliverability & Inbox Optimization

Added anti-promo banners for Gmail & Apple Mail to reduce filtering into promotions.
Tuned ESP settings (sending cadence, IP reputation, domain alignment).
Monitored seed inbox placements, deliverability metrics, and spam reports daily.

The Results (in just 30 days)

📈 Open rate jumped from 3 % → 30 %
💬 Engagement and click-through rose by multiples
📬 Emails began consistently reaching primary inboxes across Gmail, Outlook, Apple Mail
💰 Revenue tied to email campaigns increased significantly — all without growing the list
✅ Restored trust in the email channel, making future campaigns far more reliable